TC Electronic and Lexicon followed the same path for a number of years. Since the early days of digital effects, studios in need of high-quality reverb would go for either a TC M5000 or a Lexicon 300L, 480L or a few years later, a TC System 6000 or a Lexicon 960L. While Lexicon discontinued 960L, TC Electronic continued to develop its System 6000 platform, turning it into far more than ‘just’ a reverb unit. Today, it offers no less than 42 pristine algorithms, covering reverb, dynamics processing, EQ, delay, chorus, phaser, loudness metering, digital summing, upconversion from stereo to 5.1, noise reduction, automatic loudness control, downmix from 5.1 to stereo and more. In other words, the system is a complete solution that can be tailored to meet any need within audio production and mastering. Now TC Electronic offers all lexicon 300L, 480L and 960L owners a chance to crossgrade to a brand new System 6000 MKII at a $5,000 / €4,000 discount. System 6000 MKII comes in 4 variants that share the same hardware platform, but the included tools are selected with specific applications in mind: Music Production, Film Production, Mastering and Broadcast Production.
To take advantage of this crossgrade offer, which runs from 25 October 2013 to 31 December 2013, 300L, 480L and 960L owners simply have to send in their units to TC Electronic in Denmark or TC Group Americas in Kitchener, Canada to claim the rebate of a new System 6000 MKII. The first step is to get in touch with the local sales representative - all information can be found at here at the TC Electronic web site.
It does seem as if since AES, TC Electronic is concentrating on their System 6000 hardware platform and makes me wonder whether we will see any revisions of their plug-ins especially the Unwrap plug-in in AAX format.
Our friends at HHB in the UK have let us know they are running this deal and so they are offering customers a £3,400 trade-in value against the purchase of a new TC Electronic Music, Film, Mastering or Broadcast 6000 MKII with the ICON remote. This offer can be redeemed through HHB until December 31, 2013. The offer even applies to non-functioning units.
Contact HHB for more details. For other countires, check out your nearest TC Electronic dealer.