In 2009 the FTC (Federal Trade Commission) updated it’s guide to bloggers regarding endorsments, opinions and reviews in the light of brand relationships. That all sound like legal speak, but to put it simply, it has been put in place to ensure that the reader of any blog or similar site is aware of any relationships the site may have with brands in the light of editorial comments and reviews. We think it is important to be as transparent as possible so we have written this guide in an effort to make our readers aware of this.
From time to time we are supplied (normally for a limited time) product to review. If you were unaware this is standard policy and practise for all magazines and web sites who review products; the term is often called NFR (Not For Resale) product.
This industry is very small (there is more turnover per annum in the fresh tomato industry) and much of what takes place is based upon relationships. In a further effort to be transparent to the community we want to disclose that we have relationships (this can be anything from the fact that we’ve had a few drinks with them, to being Facebook friends) in some cases we have been engaged by them in a professional capacity;
We’ll update this list as and when it is necessary.
We are also BETA testers for several brands, but our NDA forbids us from speaking about this.
Other magazines and web sites may have similar policies so check with them about their exact arrangements and industry connections if you have any concerns.