As soon as the Avid deal was announced it seemed a lot of people were concerned about what this could mean. The potential problem with the Avid deal is simple, the model that currently exists to finance something of this scale, around $1 billion, is broken. Let’s look at this in some detail.
The Number One Problem Most Creative Professionals Struggle With
There’s a problem that most creative professionals struggle with, it’s not money or ideas, but it affects both of them. Russ Hughes talks about a problem that may cripple you and your business and how to beat it.
How To Use AI In Your Audio Business Without Losing Your Job
Russ Hughes explains how he is using AI to make his creative work better and not to put him out of work.
What Could Happen To Pro Tools With The Rumoured Avid Sale?
Rumours have been swirling for some weeks now about a possible sale of Avid, the makers of Pro Tools. We consider what it could mean for Pro Tools users?
The Only Real Way To Test Music Software
In this article, we delve into the importance of conducting real project tests to determine the true capabilities of music software. By evaluating performance in practical scenarios, we can separate the contenders from the pretenders and make informed decisions that meet our professional creative needs.
Three Things Every Audio Professional Should Have
Most audio professionals are great at telling you the spec of a compressor or the best mic to use, but when it comes to business they often overlook three vital things. Avoid these at your peril, it may cost you dearly.
If You Are A Creative Working Solo Read This Now
Collaboration has become somewhat of a buzz word in the modern creative sector. Often intrinsically linked with some form of technology, we’ve allowed the word to be hijacked as a marketing term, and in doing so we are in danger of not realising how vital in-person collaboration is to our growth.
Knowing When to Sell Your Recording Studio Equipment
It’s a financially tough time for a lot of people right now, one consideration is to sell some studio gear. We consider if and when the time is right.
An Atmos Investment May Be The Wrong Thing For Some
A lot of music mixers are deciding to pass on Dolby Atmos, not because of the sound, but because of economic realities.
The Creative Struggle: How To Be Better
Being a better musician, producer, engineer, mixer has a certain number of challenges. Overcoming the fear of failure, stepping outside our comfort zone, working hard even when it hurts, and seeking collaboration are the keys to success.
Three Things Audio Professionals Ignore At Their Peril
In this article I want to suggest three things you need to pay more attention to if you want to build a successful audio career and not just an expensive hobby masquerading as a business.
What Separates A Creative Professional From An Enthusiast?
If it’s not money, talent or hard work that separates a professional from an enthusiast then what is it?
YouTube May Ruin Your Audio Career
Creating YouTube content takes time, it can be a real time suck. If you’re busy doing that then it’s taking your focus off being the best you can be in the audio industry. YouTube is not the magic bullet to a career that some think it is, in fact it may end up killing you career before it’s even begun!
The Addictive Power Of Creative Excellence
Russ Hughes thinks creative excellence is as much about who we become as it is about what the work we do.
When To Hire Other People In Your Studio Business
Running an audio production business can be tough, the aim is to make profit without incurring high overheads, one such overhead is people costs. Sometimes it’s necessary to do so, we tell you when to consider it.
In Your Recording Studio Business - Small Things That Can Make A Big Difference
If you run a creative business then you'll have natural talents which you excel at. However, there are things that don't come naturally which you need to do if you want to go from good to great.
Three Common Business Mistakes New Audio Freelancers Make
Starting a new business can send your head in a spin. Running an audio business has its own unique set of challenges. Whilst the following mistakes are not exclusive to our industry, in the audio production work they can cost you time, money, and reputation.
5 Reasons People May Not Be Using Your Studio
We spend a lot of time thinking about the technical aspects of creating a great recording studio. But what if the reason you don’t get clients has nothing to do with the gear? We give 5 reasons why people may not be using your studio, or if you are a freelancer, your services.
Don’t Move Your Recording Studio Until You’ve Read This
Increasingly, studios great and small can find themselves on the move. With so much to do, and so little downtime, there’s a lot to get right. Whether you’re working from home or moving a commercial facility, here are some points to consider.
Why Specialists Still Matter In Audio Production
Do we still need qualified specialists in modern recording and mixing or are forums and social media enough? Russ Hughes thinks we do and explains why.