Pro Tools users have been on quite a journey over the last few years. As Avid has tried to discover a new business model to deal with the changing needs of modern music and post production professionals they have been faced with some difficult challenges.
Firstly there are more companies making DAWs, when Pro Tools came to market it was by and large the only thing of it's kind, now we have Apple Logic Pro X, Steinberg Nuendo and Cubase, PreSonus Studio One, Ableton Live and Reason, to name just some of the major players. Furthermore, rather than these new DAWs being me-too products in many ways they offer greater features as well as agility and now in some areas Pro Tools is having to play catch up. We talked in some detail about the challenges that face Avid developing Pro Tools in this recent article.
Pro Tools users have been facing their own set of challenges, do they buy into the new subscription/support models to maintain the latest version of the software? Do they upgrade their older Avid HD hardware to HDX only to wonder if they will get a return on investment and also knowing that they may need to have a more flexible system to use with the other audio software they use in their workflow?
Would You Buy Avid Pro Tools If You Were Starting Again?
We have run many polls in the last couple of years as we've all tried to figure out where we go, but one we have never asked is this, what if you were starting again? What if you got a do-over and had no workflow, session or hardware baggage to consider. If you were choosing your first DAW then would you choose Pro Tools?
It is a simple yes and no question, but of course feel free to leave comments to tell us why you would or wouldn't choose Pro Tools.