News hot off the virtual presses from the 143rd AES show in New York sees the introduction of the new Focusrite Pro division which has been formed to serve the specific needs of the audio professional. Focusrite Pro is set up to clear away creative and technical issues by improving the workflows of audio professionals, with scalable audio solutions that meet both their current and future requirements.
The Focusrite Pro division will be overseeing the RED series of interfaces including Red4 Pre, Red8 Pre and the new Red16 Line as well as the RedNet audio-over-IP range and the ISA range of microphone pre-amps and signal processors.
The creation of Focusrite Pro as a brand and division builds on a long-standing tradition of best-in-breed solutions for audio production. The company currently maintains four brands: Focusrite, Focusrite Pro, Novation and Ampify.
The Focusrite Pro division will be headed by Richard Nevens, who is VP Global Sales. Rich explains...
Focusrite Pro seeks to engage with professional audio clients, both pre and post sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. Dante technology provides capabilities and a level of flexibility previously unavailable, and Focusrite is the leading provider of this technology throughout this significant industry transition. Focusrite Pro is the client-facing team, supporting clients as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure all the client's needs are met.
Tim Carroll, CEO of Focusrite Audio Engineering, added...
The sole focus of Focusrite Pro is to enable audio professionals with best-in-class audio solutions for modern-day workflows. Audio professionals now have a dedicated team of professional audio product designers and sales and support staff. This new team will help them build and deploy solutions that address the needs of modern-day audio production in broadcast, post-production, music production, live and installed sound.
Will Hoult, Product Manager, Focusrite Pro, told us...
Having this tighter integration between our sales, marketing and product management functions will enable us to greatly improve the client focus of our organisation – continuing to develop innovative products and ensure that we address the needs of our clients.
We look forward to hearing what Focusrite Pro will be able to offer us, the audio pros out in the field with new products and solutions to make our lives easier.