As we grapple with the new digital economy and many brands stake their entire corporate future on the monetisation of digital content, it would seem we still have a long way to go.
Security Business Intelligence have run a story about a Melbourne security expert who has sent ‘garbage’ tunes to the top of online music charts by spoofing track plays. They report:
“A Melbourne security professional has sent ear-piercing ‘garbage’ tunes to the top of online music charts by spoofing track plays.
Despite the fact that Peter Filimore (@typhoonfilsy) has never played an instrument, in a month he accrued hundreds of thousands of plays for his tunes hosted in online music charts, trumping artists like P!nk, Nicki Minaj, Flume and chart topper album The Heist and making $1000 in royalties in the process.”
It seems making money in the digital economy relies less on creative talent and more on understanding the algorithms the systems are using.