We’ve been reporting a lot of news of Avid coming and going since Monday, to recap…
- The sale of M-Audio and AIR to inMusic
- The closure of the UK Sibelius team
- The loss of 365 Avid jobs at a cost of around $17million
- The exit of several key execs, as well as several key people in Pro and Enterprise
- The departure of their Chief Technology Officer
However, I can’t help but think, that whilst these headlines are worth interest, that perhaps the real story is what happens next at Avid.
There are two possible scenarios as far as I can see;
- A new commitment to innovation heralding a new Avid, just as happened to Apple, who were about 90 days from bankruptcy before the ‘second great act in the history of business’.
- Avid is sold off.
Whilst my heart wants to hope it’s the first option, the recent moves in key departures look more like a preparation to sell the business and not a declaration of war to usher in a new era for Avid.
I’m no Robert Peston, just a technology blogger, so you might want to take what I’m saying with a pinch of salt, but there’s a nagging feeling about this whole story that I just can’t shake.