This was originally left as a comment on a previous story, but I was so impressed by the contents, that I requested to repost it. So thanks to community member Tunez for this. What you read below are his thoughts on the challenge of a post-PC revolution.
We are in a technology shift now. Paradigm and workflow shifts are occurring in every sector of business. Shifts in technology with and in each sector of business have already happened in a major way and we have witnessed it… (think Borders Books).
Apple just happens to be the “lucky one” who was the winner of this round. Imagine if they were the loser?
People involved in major television shows who were/are involved in video production knew about the coming changes with FCP. Unfortunately the smaller guys didn’t. They are the ones who were hurt the most. However they are the ones who will benefit the most in the coming decades. The technology they use is more affordable than it ever has been. Distribution is now revealing itself in ways never before thought of. A book author no longer needs a publisher just as a band no longer needs a label. The Corporate behemoths who publish content will survive if they are able to change direction and re-invent themselves getting into the businesses that will sprout from these new frontiers.
Cloud storage will become cheaper and as fast as direct attached storage was. The tower we know and love will most certainly be replaced by smaller more powerful devices. The early pioneers were lucky if they made 20 miles in a day with horses and a wagon. Now we run 25Ks on a weekend for fun. There is a lot we can’t see or conceive yet. If I may suggest; in order to thrive we must remain flexible and keep our eyes open. Spend more time looking at what others are doing and what and how they are making things work. Keep our fingers on the pulse of publishing and content distribution and how it’s created and others are doing it.
In Information Security circles they often speak of the Achilles heel of being too immersed or dependent on one platform. Having an enterprise solely on one platform is considered a security weakness. I suggest that perhaps this is also true in media production as well. Tying oneself to one OS or platform creates the potential for full derailment should things change. (As Russ stated, let’s not let that happen) At the same time I contend we should invest more in our commitment to our platform of choice, yet at the same time not being so inflexible as to not consider better, cheaper, faster ways to get the same job done. In committing more fully we guarantee our platform of choice will survive.
How do we strengthen our commitment?: By supporting those who do the work. By discouraging others from copying things and not paying for them. By showing up or fully participating in forums for our platform of choice. By singing the praises of our platform of choice. (While at the same time actively listening to others and being open to hearing why their platforms may be better… for survival’s sake).
Right now it’s hard for us to imagine creating content in any other way than sitting at a desk with a Tower full of drives nearby, but the reality may be totally different. A tablet (or some other shape or form) along with superfast connectivity and storage never before imagined at our disposal will be our new tools. We are in an era where we must be aware, open and watchful. Just look at Mackie’s new mixer using an iPad as the engine. Who ever imagined the guy doing our monitor mix would be able to walk over to the stage monitor we were using and using an iPad change our mix on the spot? I now understand why Steve Jobs was so intent on getting a microprocessor that could operate with lower power producing less heat.
Many are angry with Avid because of recent developments, it’s kind of like being mad at the messenger. Perhaps this anger is misdirected? And certainly being angry wastes energy and effort one might use to re-equip themselves for the New World Order that is reshaping and now emerging? I think it’s the same with Apple. They are evolving to survive. I am evolving to survive. You are evolving to survive. That’s kind of what’s going on right now. Don’t you think?
I think we are in some very exciting times. What about you?