As an Apple fanboy it’s easy to let the excitement of a new Apple product launch hide the bigger message of the keynote.
Just look at these statements made by Tim Cook;
- He started talking about the post-PC revolution - this is made up in the Apple ecosystem by 3 devices; iPod, iPhone, iPad.
- He told us 76% of Apple revenues were made up by these post-PC devices.
- He then spoke about iOS
- The new iPhoto for iPad comes with ‘professional’ tools
The news from Apple, if anyone was still in any doubt, is that Apple are working toward a post-PC world.
Now Apple seldom announces Pro products at keynotes, I think the last thing it launched during a keynote was the Mac Pro, so I wasn’t expecting any such announcements, but that’s not my point.What all of this shows is that this is Apple’s main focus, if nothing else it is strengthening its position as a consumer brand.
I love Apple, in fact I think I have everything they make, even the Apple TV, I love my Mac Pro and depend on it, but perhaps my use of Apple products in future will be a post-PC world.