Entries in advice (7)
We know that some time soon that Pro Tools 11 will be announced, offering users 64 bit processing and we think a heck of a lot more. We make it very clear on numerous podcasts that there is no need to upgrade to the latest version of any software. Many users are still happily working in legacy versions of Pro Tools as far back as version 6. If your version works and is doing everything you need then you don’t need to update.
However many users will want to take advantage of the new power and features that a new version of any app can bring. However to make sure you have a pain free transition here are 5 ways to prepare for an upgrade.
- Make Time
It may sound low tech, but the first thing you need to do is make sure you have time to do something as large as change to a new version of Pro Tools. Below we will tell you the technical stuff, but these things can’t be rushed. If you have a diary full of work then our advice is wait until you have a natural downtime in your work before even considering this transition. Remember the work you have now is not reliant on having Pro Tools 11, so why upgrade now? Right now I have a list of things I need to do in my studio which includes rewiring, installing updates, repairing stuff, but that will have to wait until the clients who pay for it all have had their work delivered. Ignore this advice and you may repent at leisure.
- Do Your Research
Make sure that your hardware, other applications and plug-ins will work. You can check our AAX database to see where the various vendors have got to in this process, although you will see many essential VIs are not even close to being ready, so make sure you don’t install a version of Pro Tools that kills your workflow. Each week on the Pro Tools Expert podcast we give the latest news on hardware and software issues.
- Back-up, Back-up, Back-up
I was shocked to read on a recent forum of a user who was backing up their computer simply by dragging files to another folder, this is not a back-up, this is a copy. The only way to ensure a real back-up of your machine is a full clone of the drive, there are many apps on the market that do this, some of them free. Check out our support page here for more information. On a Mac I use Carbon Copy Cloner, but select the one that suits your needs.
- Upgrade Your Machine
Some of you will do research that leads to the fact that you need a new computer, to be honest who ever needed a reason to buy a new computer?If that’s you then make sure you buy one that will last a few years. Don’t buy a computer for the needs you have now, but for the next 3-5 years. One tip, if your going to max out a computer it is often cheaper to get the memory and drives elsewhere - just do your homework. Some of you will not need a new computer but there are a number of things any working musician/studio will always need more of; memory and storage. If you haven’t maxed out your memory then take time to see how much memory you can add to your machine and add it - 64 bit will mean that Pro Tools 11 will be able to access all that lovely memory for your VIs and processing, so make sure you feed the beast. Storage has never been cheaper, consider upgrading your system drive to an SSD and getting some external storage to use for your sessions, samples and a place to back-up to. Remember if you are going to back-up your entire studio then it will take at least the amount of storage that is already being used - in my case that’s around 12TB.
- Sell Some Stuff
I have always had a policy of trying to fund any expenditure by selling gear I don’t use, rather than getting into debt. Look around you studio and ask when you last used some of the stuff you have. If you can’t remember the last time you used it then you probably don’t need it. This stuff is meant to be used not moth balled, of course if you have a vintage 1956 Fender Telecaster then don’t sell that… unless it’s to me!
So in summary if you are one of those people who is considering an upgrade to Pro Tools 11 then make time, do your research, back-up, upgrade and if you can do it in a way that doesn’t mean spending money you don’t have, then do it.
Ever had a feeling no one knows where you studio is and who you are - that’s perhaps because it’s true. Unless you are a studio like Abbey Road or Blackbird then beyond your current clients, mates and your Mum, then most will not know about you. Here are my top 5 ways to get people into your studio.
- Create A Web Site
It might be stating the bleeding obvious, but one of the first places people are going to look to find out more about you is on a web site. You don’t need to be a coder any more and there’s a lot of services out there to help you build a great site, most of them free. Make sure you choose a site that allows you to plug-in audio, video, images and more. Make sure you have great pictures of your studio, don’t use library shots of an SSL 72 channel mixer if you use a computer based DAW. Alternatively don’t take some snaps with an iPhone of your computer monitors with no one sat in front of them. Use some imagination, think like a potential client, what would you want to see? Include a list of gear, plug-ins, instruments, services and special skills. Also make sure it has audio examples of your work, more on that in a moment. Lastly make sure the site can deal with social media buttons, which is next…
- Get Social
Just a few years ago the best way to get found on the web was to invest in a web site, but who will visit your website if they don’t know it’s there in the first place? Do you realise that if you have Facebook Like buttons on your website then every time someone clicks one your site appears on their page and quite possibly the page of all their friends too? That means absolute strangers suddenly know about your website and may click to take a look. The same goes for Twitter and Google+ so make sure you use social media in a smart way - it may be the only way people find you. WARNING - make sure you create a separate Facebook, Twitter and Google+ page for your business don’t use your personal page, it’s a bad idea for two reasons. Firstly your clients and potential clients don’t want to read about what you had for dinner or your latest break-up, conversely your friends shouldn’t have to read your stream of ads from your social feeds.
- Have Examples Of Your Work
Show reels are common in the video world, but less common in the audio world. They showcase your best work and give potential clients a snap shot of the kind of work you can produce. Make sure examples are interesting, I often create bespoke reels and presentations for different clients to make sure I tick the right boxes. If you haven’t got examples then make sure you get some soon.
- Have A Good Reputation
Work hard to get people loving your work and your attitude, both count. You can have the best studio in the world capable of producing awesome work, but if your attitude stinks then you have more chance of becoming Pope than a top producer. It’s also the case that you can be the nicest person in the world, but if you haven’t a clue then you’ll be the nicest owner of a bad studio around.
- Meet People
I spent several years of my life with an office in Soho, London. For this who don’t know Soho, it’s the centre of the film, TV and advertising world in London. It’s full of studios, post houses, production companies and every conceivable industry related to it. It’s also full of bars, pubs and restaurant - all filled to overflowing from people in the industry. It makes sense to get your name and your face out so that people know who you are and what you do.The amount of projects I can trace back to those places is amazing, also some of my most trusted go-to people I met there. The same can be said for trade shows, industry gatherings, coffee times, in fact anything that gets you meeting people. They may seem like a waste of your time and your money, but trust me it is time and money well spent. Check out the latest podcast interview with Fab Dupont, that’s his advice too.
So there we go, 5 ways to get people into your studio, there are more - what are your top tips?
Mastering Engineer, Founder of “Dynamic Range Day” and Owner of the productionadvice website,
Ian Shepherd takes a really interesting look at “the sound” of the Sound City Movie and its accompanying album soundtrack and questions what happened to its dynamic range.
Tell us what you think.
The biggest challenge for many people working in the creative sector is that they have never had any formal business training. One day they are programming a synth, the next day they are running a studio, or one day they are doing the sound for a friends film and the next day running a post house. Well, not quite the next day, but there are so many people who have found themselves accidental business owners, perhaps you’re one of them? Well if you are, then there’s hope, you might have got here by accident, but you can still take control of your future.
Updated on Thursday, July 8, 2010 at 7:32AM by Russ Hughes
We had a recent report from a user who tried to purchase a PTIEP upgrade with Paypal from the Avid Store.
The issues reported were that money was taken by Paypal but then Avid did not then authorise the transaction, putting the cash into a no-man's land, but with no product. Even worse the user is left with a message to contact customer support.
We have had some requests from users wishing to download the entire songwriting series to watch where they like as often as they like.
So we've dropped them into a folder and zipped it up as a 1.7gb series of Quicktime movies, over 2 hours all for £10.00
Presented by multi-platinum producer / engineer Kenny Gioia and shown entirely in Pro Tools 8, this awesome collection of in-depth video tutorials is focused on "Frequently Asked Questions".
Kenny has gathered all the questions he's been asked via email and on Pro Tools forums, and answers them all in detail as only Kenny can