Synth Expert, the blog for Synth Lovers is live.
It has been some time in the making, at the 2017 Winter NAMM Show, Russ Hughes, founder of the Production Expert group and its longest-running site, Pro Tools Expert, approached industry synth veteran Stephen Fortner about wanting to add a synth-focused site to the "Expert" stable.
Writing in his welcome article on the new web site Editor Stephen Fortner;
"After a duly diligent amount of reflection, I knew that this was the major new adventure I had been looking for. I saw a gap in media serving musicians who use synthesizers. Some sites had excellent information but skewed towards one specific musical subculture or another. Some sites aggregated very click-worthy tidbits from around the web but were short on original content. And the magazine (Keyboard) I’d loved since I was about ten years old ceased publishing a stand-alone print product as of the April 2017 issue.
For all these reasons and more, it's my intention that Synth Expert become a "big tent." Analog and digital. Hardware and software. Mono and poly. Keyboard synths and modular gear -- and the musicians who prefer one or the other. Whether your idea of a synth hero more closely resembles a Herbie Hancock, a Richard Devine, a Jordan Rudess, a Deadmau5, a Timbaland, or a Jean Michel Jarre, my fondest hope is that as the site adds more and more content in the coming weeks and months, you’ll find things here that will keep you coming back."