Scrub, a division of HHB Communications, has relocated from Berwick Street in Soho, to larger premises at 69 Wells Street in the heart of Fitzrovia, central London. The two-floor facility is located on the north side of Oxford Street, on the corner of Wells Street and Margaret Street.
The new larger premises in central London accommodates HHB’s expanded technical support team and includes a demo training facility. 69 Wells Street houses a Pro Tools S6 in AKA Design bespoke studio furniture, a Pro Tools S3 control surface paired with a Pro Tools Dock surface. At the heart of the suite is a Pro Tools HDX with an immersive audio system using a Genelec Experience Centre. So now visitors can experience a full range of immersive audio formats, covering creative sound design from the stereo and binaural sound of virtual reality to Dolby Atmos and DTS:X. The 33 speakers set up will be used for immersive audio, studio and installation demonstrations.
The Genelec Experience Centre’s 11.1 immersive audio configuration combines seven 8351A SAM studio monitors in left, centre, right, left side, right side, left back and right back positions, one 7370A SAM studio subwoofer and four 8330A SAM studio monitors overhead. A 5.1 configuration of five 8320A SAM studio monitors and one 7350A SAM studio subwoofer designed to provide monitoring accuracy and flexibility in a smaller footprint.
Other technology on display includes a BSS Audio BLU-806 signal processor with digital audio bus and Dante, and products from DAD, Focusrite, Mogami and Studio Network Solutions. The BLU-806 enables Scrub to switch between different sources, speaker sets and destinations, working in conjunction with Genelec GLM software. A DAD AX32 converter system is also able to switch between different speaker sets, and Focusrite RedNet products are performing network audio routing.
Ben Scully, Head of Scrub Sales, told us...
The Genelec Experience Centre’s allure is enhanced by Scrub’s additional pro audio technology, including Avid’s pro mixing hardware devices. A number of this year’s largest projects have been based in Fitzrovia, and whilst we are only a three-minute walk from our previous location, we have positioned ourselves in the new centre of our customer base.