Welcome to the new Pro Tools Expert website, whilst there's a new look the thinking behind the new website goes right to the heart of why we started to blog in the first place and why we call them Expert sites. If you would rather watch a video then click below to find out more.
We've come a long way since the AIR Users Blog in 2008 and now we have sites for Pro Tools, Logic Pro X, Ableton Live, Reason and Studio One, all of them created to help support the passionate communities that gather around their favourite DAWs.
The old site had a number of challenges.
- Over 30% of our traffic comes from iOS and mobile devices and the old site was not designed to account for that, using it on those devices was not a good experience.
- Content dropped off the page very quickly and so finding an answer was like trying to find a needle in a haystack.
- The blog has always been about knowledge sharing via video, but finding one of our 500+ videos was hard, the experience of watching them was not good and for many the annual subscription was too expensive to watch a single video to solve their problem.
In trying to meet the technical challenges of delivering our video content we discovered that we had built something that would enable us to do something we could only have previously dreamed of. When Russ started the site years ago it was one of the first to pioneer a blog that made videos to support a community of users. Since then we've seen other knowledgeable and talented people start to do the same thing, we think it runs into hundreds if not thousands of experts all over the world. Imagine a place where those people could share their expertise in video, either for free or to make some money, a place where people could watch that content without having to fight through cat videos and without the distraction of often pointless comments.
We've built it - a network publishing platform that goes to the heart of the 'experts' name - not a small team of experts but a worldwide community of people sharing their knowledge via video.
We've already uploaded hours and hours of our legacy content as well as some new content to our new Production Expert Premium video platform. It features lots of free content, some you can rent as a series and some you subscribe to at a fraction of the cost of the old Pro Tools Expert annual membership. We are also teaming up with top partners like Waves, Sonnox, InMusic, Exponential Audio, Sound Radix and many more to bring you free learning resources from them.
So in summary the new Pro Tools Expert site is easier to navigate on any device, search is now powerful and often page specific, so if you search in the video reviews page it only finds content from that part of the site. And now our tutorial video content is powered by our new Production Expert platform developed with our partners at Pivotshare. Supported devices: iPhone, iPad, AppleTV (via AirPlay), your Computer, Android Phones and Tablets running Android OS KitKat (version 4.3) or higher, and ChromeCast.
Even better the cost to watch premium content has been slashed. The old membership fee was around $35 per year, the new subscription is $3.99 per month, cancel anytime and with a 7 day free trial, so if there's video you want to watch then use the free trial - we really don't mind. If you are an member with a currently active paid subscription then stand by for an email to tell you how to use your existing unspent subscription.
Do You Want To Share Your Expertise?
Some of you love consuming our content, but we know there are many of you out there are able to create great video content, perhaps not a series but just one. Our system will encode the video and take care of any payments to make sure you get paid each month, you can even embed the videos in your own site as the payment code is embedded in the video. So sign up now to find out more and let us empower you to share your expertise with the world.
"Experts", it was never about us, it was about someone in the community having the answer to share.
There's a little bit of expert in every one of us - now we can make the dream of sharing that a reality... welcome to the next chapter.