Barco have been working very closely with partners Auro Technologies to offer the cinema world an integrated 3D solution for both pictures and sound. Together they are committed to providing the best immersive sound system in the cinema market and it would seem as if this is bearing fruit.
Barco and Auro are pushing for an open standard for immersive sound. Brian Claypool, senior director of strategic business development at Barco told us….
Creating a standardised format for immersive sound is critical as it helps to control costs for content to be produced and distributed and will ultimately speed the adoption of immersive sound worldwide. As this standardisation effort continues, Barco remains committed to providing immersive sound solutions with its partners Auro Technologies and IOSONO that are designed to fulfil the needs of the exhibition industry and give content creators the flexibility and tools to produce the best work imaginable.
Wilfried Van Baelen, CEO of Auro Technologies added…
We are so excited to be able to work together with more innovators like IOSONO to further develop, the tools and processes that make the object based part of the Auro-3D format a truly magical experience. IOSONO and Barco are the perfect complementary partners to further develop the Auro 3D listening experience and we look forward to showing the world what this new element of collaboration will yield for the industry.
More On Iosono
It will be very interesting to see how the companies work together. You can see our show and tell review of the Iosono AnyMix Pro surround panner and upmixing plug-in.
More on Wilfried Van Baelen
If you want to hear more about about what drives Wilfried Van Baelen then you can listen to an extending interview with Mike Thornton.
More on Auro 3D
We will be releasing a series of video interviews with the team at Auro over the coming months too.