In an aim that will leave some bemused and others plain confused, news is coming in that Pro Tools 11 will now be called Professor Tools, in an aim to appeal to the college and university sectors.
Furthermore in an effort to ensure that only those who are qualified to use the application, those wishing to buy it must meet the following criteria.
- Pass an entrance exam to obtain a copy
- Take an interview with an admissions professional
- Pay the annual fee to use the software
It is also understood that those who can’t afford the new annual fees to own the software will be able to apply for the new Avid StudioNT Loan, there will also be a Professional Tools Scholarship scheme.
Avid would not comment officially, but one source told Pro Tools Expert ‘we think it’s a brave move now we’ve dropped the consumer sector. Pro Tools is a top audio application, we want the best people to use it and the way to ensure that is to follow the education sectors model. Think of Pro Tools as the Harvard of music making, not everyone will get a chance to go, but those that do will get the best jobs.’
Let us know what you think.