Confidence among broadcast kit suppliers has been weakening, according to the latest survey conducted by the International Association of Broadcasting Manufacturers (IABM).

It found that fewer than 70% of the companies in its quarterly analysis of the technology sector are currently making a profit, with the average profit-to-sales ratio standing at 13%. So Avid are not alone in having a tough time in the market place.

Aggregate profits in North American companies are said to be declining at a slower rate than those in European companies, while the overall market for broadcast and media technology products and services is growing at just over 2% per annum, according to the trade body.

So times are tough especially in the technogy sector so Avid is going to have to work even harder.