Max Gutnik, until recently Senior Director of Product Management at Avid and one of the key people behind Pro Tools development, has moved to Line 6 as VP of Product Management.

On Linkedin Avid’s Tom Graham said “Max is a passionate, strong leader with very big ideas in the pro audio space and has successfully helped shape the market leading program Pro Tools”. Also on Linkedin, one of the men behind the Eleven Rack, Hiro Shimozato, said “Max is simply one of those guys who innately gets it: the market, the channel, the customer and the technology.” You can read more recommendations like these on Max’s Linkedin profile.

I spoke to Max this morning and he confirmed the news and had this to say “I’m very excited. Line 6 is one of those rare places where innovation is truly in their DNA. The people there are amazingly talented and passionate about their products and their customers. It’s going to be fun!”

Line 6 are rapidly becoming a force to be reckoned with and have come a long way since the ground-breaking Pod guitar processor.